Launching a UK Presence for a Global FMCG Logistics Distributor
Introduction
A global FMCG logistics distributor engaged Charlie Charlie One to establish its UK operation from the ground up. Operating in a highly competitive, post-Brexit environment, the company faced multiple challenges—ranging from language and cultural barriers to the absence of a go-to-market strategy, CRM infrastructure, or marketing capability. With a dispersed international team and increasing geopolitical complexity, the client needed a partner to not only define and deliver its communications strategy but to support every aspect of its UK market entry.
The Results by Numbers
Website traffic increase within the first 4 months
Leads generated consistently for qualified MQLs per month
ROI on paid ad spend
Social Media engagement growth
Email campaign click through rate, with 22% opt-in rate
Per month saved across sales and marketing teams with the implementation of automation
Staff growth in the UK commercial team in under 12 months
Services Offered
Full Marketing Communications (MarComms) Support
Website Design & Development
Reputation and Brand Management
Photography & Video Production
Media Training
Email Marketing
Social Media Strategy
Press Release Strategy
CRM Consultancy & Implementation
Breakdown
Results Breakdown
The project began with comprehensive strategic planning and market analysis, followed by the creation of a UK-specific website optimised for search and conversions, using SEMrush, Google Analytics 4, Search Console, and Tag Manager. This formed the digital backbone for inbound marketing efforts and organic lead capture.
We implemented HubSpot CRM, building out custom lead scoring and MQL/SQL processes, paired with automated workflows to support the newly formed UK sales team. Paid advertising campaigns across Google and LinkedIn achieved a 3100% ROI within the first quarter, driven by sharp targeting and continuous optimisation. Social media and email marketing were supported by a monthly content calendar, while professional photography and video content helped humanise and elevate the brand in a crowded space.
Media training and press release strategies ensured the brand maintained a confident, consistent voice across all channels—even amidst geopolitical sensitivities. The outcome was a fully operational UK presence with a solid commercial pipeline, measurable brand awareness, and a scalable infrastructure for future growth.
Charlie Charlie One didn’t just support our UK market entry—they became an extension of our leadership team. From brand to CRM, digital to press, they brought clarity, control, and momentum to every stage of our launch. Their ability to operate fluently across strategy and execution was a game changer for us.
UK Commercial Director, Anonymous FMCG Distributor
