Global Brand Build for a Data Intelligence Company Post-Merger
Introduction
Following a high-profile merger, a global data intelligence company needed to establish its new brand identity, grow its market visibility, and position itself as a leader within a competitive and fast-moving sector. The organisation faced numerous challenges—navigating market uncertainty, geopolitical complexity, a remote and multilingual team, and a lack of internal marketing capability. As a start-up within a larger corporate structure, it also had to build credibility quickly to attract commercial partnerships and, ultimately, position the business for future acquisition.
The Results by Numbers
Website traffic increase in the first 6 months
qualified MQLs generated per month via digital campaigns
Increase in social media engagement
Increase in email click through rate, with a 26% opt-in success rate
Partnership opportunities created, generated directly from increased brand visibility and reputation
ROI on paid media spend
Saved per month through automation across marketing and sales teams
Services Offered
Independent Digital Consultancy
Outsourced CMO
Outsourced Marketing Department
Website Consultancy
Independent Digital Consultancy
Breakdown
The Plan
We began with a full strategic audit, working closely with leadership to define a new value proposition, build out buyer personas, and identify market positioning opportunities. Using SEMrush, Google Analytics 4, and Search Console, we optimised a newly developed website for international traffic and lead generation. Conversion tracking via Tag Manager and CRM integration through HubSpot enabled real-time monitoring of MQLs and campaign performance.
Paid advertising campaigns across Google and LinkedIn were launched to generate brand awareness and targeted traffic, achieving a 2800% ROI through continual data-led optimisation. We delivered a full suite of branded content—including photography, video, and press materials—while implementing a consistent media engagement strategy with built-in crisis response capability.
The Results
We began with a full strategic audit, working closely with leadership to define a new value proposition, build out buyer personas, and identify market positioning opportunities. Using SEMrush, Google Analytics 4, and Search Console, we optimised a newly developed website for international traffic and lead generation. Conversion tracking via Tag Manager and CRM integration through HubSpot enabled real-time monitoring of MQLs and campaign performance.
Paid advertising campaigns across Google and LinkedIn were launched to generate brand awareness and targeted traffic, achieving a 2800% ROI through continual data-led optimisation. We delivered a full suite of branded content—including photography, video, and press materials—while implementing a consistent media engagement strategy with built-in crisis response capability.
Through proactive media coverage, high-quality content, and consistent reputation monitoring, the company established itself as a credible global player. This visibility opened the door to strategic commercial partnerships and laid a strong foundation for long-term commercial success.
“The team at Charlie Charlie One helped us transform a complex, post-merger challenge into a global brand success story. Their strategic insight, executional clarity, and mastery of modern marketing tech gave us exactly what we needed—credibility, visibility, and momentum. We simply couldn’t have moved this fast without them.”
- CEO, Anonymous Global Data Intelligence Company
