Strategic Transformation for a European-Based Global Ammunition Distributor
Introduction
A global ammunition distributor headquartered in Europe approached Charlie Charlie One to help overcome a series of complex communication and operational challenges. Their remote international team was navigating language barriers and a rapidly shifting geopolitical climate, without a coherent marketing strategy or the in-house skills to respond effectively. The organisation’s brand presence was fragmented, their digital footprint underutilised, and internal comms lacked consistency—hindering growth and visibility in a highly regulated, high-stakes industry.
The Results by Numbers
Website traffic increase in 6 months
Average qualified B2B leads generated per month
ROI on digital ad spend
Growth in Social Media engagement
Email click through rate increase, with a 24% opt-in rate
per month saved across the team due to automation implementation
Services Offered
Full MarComms Support
Website Design & Development
Reputation and Brand Management
Photography & Video Production
Media Training
Email Marketing
Social Media Strategy
Press Release Strategy
Breakdown
Results Breakdown
The transformation began with a full audit of existing marketing activities and assets, followed by the creation of a multi-channel strategy aligned with the client’s business objectives. A new website was launched with a clear brand identity, optimised for SEO using tools like SEMrush, Google Analytics 4, and Google Search Console. We used Google Tag Manager to track and refine conversion pathways.
Paid advertising campaigns were deployed using real-time performance data, delivering over 2200% ROI and a steady stream of high-quality leads. Simultaneously, an email strategy was implemented using intelligent segmentation and automated workflows, leading to significant improvements in click-through and opt-in rates. Media monitoring tools helped manage brand reputation in a politically sensitive landscape, while new visual assets—including photography and video—positioned the client as a credible, professional authority in their sector.
Charlie Charlie One transformed how we communicate with the world. Their strategic guidance, combined with data-driven execution, helped us not only grow but gain clarity and confidence during a period of uncertainty. Their team worked seamlessly across languages, time zones, and internal silos—delivering outcomes we simply couldn’t have achieved on our own.
Global CEO, Anonymous Ammunition Distributor
