Scaling an Armed Forces-to-Tech NGO Through Data-Led MarComms
Introduction
A UK not-for-profit programme supporting the Armed Forces community into technology careers engaged Charlie Charlie One (CC1) to provide end-to-end communications and marketing support during a period of rapid growth and organisational change.
Starting with a single staff member, the organisation needed an external partner that could operate at both strategic and delivery level — building a consistent narrative, creating an always-on marketing engine, and putting performance reporting in place to demonstrate growth. Alongside this, the programme transitioned from a standalone company structure into a larger UK charity environment, requiring careful continuity of messaging, brand credibility, and stakeholder communications.
The Results by Numbers
Multi-year strategic MarComms partnership
Website, SEO, social media and email marketing aligned under one plan
KPI trackers and data interrogation to sustain membership growth
External recognition secured for the programme and its workforce
Services Offered
Full Marketing Communications (MarComms) Support
Communications & Messaging Strategy
Website Content & Optimisation
Social Media Strategy & Delivery
Email Marketing & Member Journeys
KPI Tracking, Reporting & Insight
Photography & Video Production
Podcast & Interview Series Production
Reputation Building & Awards Submissions
Event Communications & Campaign Toolkits
Breakdown
Results Breakdown
CC1 operated as an embedded communications and marketing partner — building the structure, content rhythm and measurement needed to scale a mission-led programme with limited internal capacity.
We began by developing a clear positioning and messaging framework that could speak to multiple audiences: members, employers and partners, funders, and broader stakeholders. This created consistency across every touchpoint — from the website and social channels to email communications and event materials.
With strategy in place, CC1 delivered ongoing MarComms execution across the programme’s priority channels. This included maintaining and improving web content, shaping social content pillars and calendars, and delivering email marketing that supported acquisition, engagement and retention. To ensure progress was measurable, we implemented KPI trackers and a quarterly reporting rhythm — interrogating performance and using insights to refine what went out each quarter.
As the organisation matured, CC1 supported senior leadership communications around commercial partnerships and grant-related activity — developing partner-facing narratives, decks and supporting collateral to articulate the programme’s value and impact.
To build authority and widen reach, CC1 produced thought-leadership content including interviews with high-profile tech leaders and a podcast series, alongside full event communications support. This included campaign toolkits, promotional assets, and audio-visual production (stills and video) to extend the impact of key moments and improve ongoing engagement.
Finally, CC1 supported awards strategy and submissions, helping secure external recognition that strengthened credibility with stakeholders and reinforced the programme’s reputation.
CC1 became an extension of our team — bringing strategy, structure and consistent delivery across every channel. Their KPI-led approach helped us maintain momentum, prove impact, and communicate with confidence through a major period of growth and change.
UK Programme Director
