Our dedicated consultancy teams are hand-picked experts specific to your industry. We provide cost effective and quantifiable PR campaigns that have a positive impact on the reputation and financial performance of our clients.
We offer a choice of retainer and project packages tailored to suit your business PR requirements and budgets which includes the option for your own dedicated PR team available 24/7, 365 days a year.
PR Strategy - Planning, Development, Implementation
CC1 will conduct a full PR strategy and competitor audit, identifying strengths, weaknesses, opportunities and threats. This will be followed by recommendations of exploitable areas and re-balancing of resources to optimise return. Our analysis will help realign your strategy, set objectives and raise your profile, brand awareness and drive forward business growth.
Media & Interview Technique Training
Handling the media effectively is crucial to protecting and growing your brand reputation and image. CC1 will design a media training package specific to your exact requirements delivered by our training team of national and regional journalists. Your employees will be prepared to handle the most demanding interviews with confidence and authority.
We will also provide guidance, recommendations and training to ensure the rest of your team understand and communicate your key messages to support your overall PR strategy and brand reputation.
- One to one coaching
- Intensive half or full day media training packages
- Broadcast interview technique and training
- Preparing for media response: over-the-phone role-play interviews
- Media handling skills and press office training
- Key message development
Cultural Consultancy & Translation Services
Our team have extensive experience operating in PR environments stretching from Europe to the Middle East offering the potential to expand your PR campaigns across international markets through our database of global media contacts.
We provide cultural awareness training and advisors on demand to ensure your communications strategy is spot on. We offer translation services in Arabic, French, Spanish, German, Russian, Dari and Pashtu.
Press Releases & Editorial Features
We understand the requirements and trends of busy editors and journalists because we have a great working relationship with them. This helps us to know what the trends are and what news/features are in their forward planners. We will research, write and market press releases, profile pieces, internal newsletters and feature articles in styles specific to your target audiences.
Our unrivaled network of trade, online, local, national and global media contacts allows us to target your key audiences with precision and show you the results. For every campaign and project we will provide you with a Measurement of Effect (MOE) report detailing where your news has appeared, its reach and equivalent advertising costs (ROI).
Press Calls & Media Day Project Management
CC1 will plan strategy and execute media facilities for new product launches using our extensive database of regional, national, international and trade media contacts to ensure optimum attendance and coverage.
We will compile media briefing packs which include as standard mobile, social media and web compatible versions. We will then follow-up with a comprehensive measurement of effect report and provide quantitative results showing the reach of your PR coverage and the equivalent costs in terms of advertising rates.
Leaflets, brochures, websites, advertisements and proof reading services.
Outsourced PR department
Outsource your PR department to CC1 and we will provide you with our full PR services including: Media enquiries handled on your behalf by your own dedicated, highly experienced PR Officer 24 hours a day 365 days a year.
We will gauge angles, take messages on your behalf, issue previously agreed statements and alert you immediately if a query looks like it may escalate into negative PR. 24hr media monitoring to ensure an unrivalled reaction to real-time news. Getting your message out before your competitors.
Publications & Newsletters
Newsletters - Our speciality is digital email newsletters but we will also produce printed versions. They are an excellent way to re-affirm your business and keep customers, stakeholders, staff supporters and suppliers informed. We compile the words, pictures, news and views and present them in the style of your corporate profile.
Publications - We create and produce annual reports, company brochures and sales literature both hard-copy and digital.
If you're speaking at a conference, meeting or event, CC1 will craft a well researched and written speech to capture the attention of your audience. They'll leave with a lasting impression of you and your company with plenty to talk - spreading your messages and brand even further.
Media Monitoring & Brand Reputation
Reputation is everything and nowhere is your brand more vulnerable than on the internet. We're here to protect your brand through effective monitoring. Our search process is meticulous and ongoing through specialist web monitoring tools. We alert you immediately to serious abuse and advise you on how we will get offensive content removed.
But conversely we will also let you know if we spot opportunities to exploit whether this is an emerging new trend, mergers and acquisitions or a breaking news story ripe for one of your Subject Matter Experts (SMEs) to comment upon.